I should be able to use single double-quotes for short string in QL expressions

(User Story, Investigate , Priority: High, Test Status: No automated tests yet , Reported By Justin du Coeur, )
QL, UX
Summary:
Having to always remember double-double quotes is annoying, especially for short strings. And it isn't, strictly speaking, necessary -- we favor double-double only so that we don't get into ambiguity with embedded text.
So the idea here is to allow a single double-quote inside of QL. This is not allowed to contain another double-quote. But for giving the labels of buttons and such, it would be easier to type and read.