Facebook should show a useful preview for my Querki page

(User Story, Closed -> Fixed, Priority: Critical, Test Status: No automated tests yet , Reported By Justin du Coeur, )
Summary: Currently, when I reference a Querki page from FB, I just get the "Loading..." image. What I'd like is the actual content, but that's not trivial.
See this article, which indicates that FB requires a distinct page for each item in Open Graph. To accomplish this, we'll probably need to do something like it suggests: detect the FB crawler, and redirect to an alternate renderer that produces a version of the page suitable for display. This should probably include the Querki logo, the Thing's Display Name, and the beginning of its rendered view.
Note the implication: we'll need to come up with a URL format for this sort of static-rendered page. This is kind of annoying, but we were going to get there eventually. Don't make this especially fancy, though -- initially, make it display-only, no-login, intended mainly for Anonymous crawler usage.
Obviously, the appropriate security checks should be performed for this. It's effectively an Anonymous hit on the page, and should be treated as such.
See also this Facebook page, which details the meta-headers that we should be setting.